My Role: Starting with nothing more than a blank piece of paper and a graphic designer, I planned all the content, sketched out all page layouts, and wrote all the copy. The client did not change a single word. And this presentation won the desired outcome.
"That's the best d*mn marketing piece I've ever seen."
The target audience for this clever 15-page iron-branded rawhide media kit was just one person: The Las Vegas MGM Grand Hotel’s Food & Beverage Manager. The MGM manager’s comments about the media kit: “That’s the best damn marketing piece I’ve ever seen.”