Branding & web content for 10 new home community sites

Karen Skeens

Karen Skeens

Karen is a marketing consultant / writer / designer / strategist with 20 years of passionate dedication in digital agency and broadcast media work helping companies of all sizes grow.

My Role: Developed positioning and conceptual copy, writing all headlines, slogans, taglines and content for the umbrella new home community parent website plus nine individual community sites. I also wrote the content for the agent sales sheets.

Nine new home communities reinforce message

“There’s Liveability Here” slogan was featured in the web and print marketing for each of Freestone’s nine unique new home communities.

"Designed for Liveability."

Supporting home page messaging: “Nine Freestone new home communities span the beautiful Puget Sound as far north and south as Monroe and Tumwater. They are designed to live in, be a place to spread your wings with more space, more square footage, better locations and a quality that no other builder in the same price range can touch. 

"There's LIVEability at Trailside"

"Designed for LIVEABILITY"

"There's LIVEability at Cedar Downs"

"There's Liveability Here."

"Built for Liveability."

Karen Skeens

Karen Skeens

Karen is a marketing consultant / writer / designer / strategist with 20 years of passionate dedication in digital agency and broadcast media work helping companies of all sizes grow.
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