My Role: Developed positioning and conceptual copy, writing all headlines, slogans, taglines and content for the umbrella new home community parent website plus nine individual community sites. I also wrote the content for the agent sales sheets.
Nine new home communities reinforce message
“There’s Liveability Here” slogan was featured in the web and print marketing for each of Freestone’s nine unique new home communities.
"Designed for Liveability."
Supporting home page messaging: “Nine Freestone new home communities span the beautiful Puget Sound as far north and south as Monroe and Tumwater. They are designed to live in, be a place to spread your wings with more space, more square footage, better locations and a quality that no other builder in the same price range can touch.